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How to Write Product Descriptions that Instantly Boost Sales

When it comes to selling your products online product descriptions are a must to scale up your profit. If you are well aware of it but thinking of what a good product description should look like then check this blog out before you start writing one!

Know your audience:

Before you start writing a product description it is essential to know to whom you are writing and what their expectations are. A product description that contains all the necessary information may satisfy them. Write descriptions that answer their questions and provide complete information about the product that customers usually search for.

Highlight the features & benefits:

product description writing service along with some features of the product will do a good job in boosting your sales. Your customer will look for product data before clicking on the buy now but they are more likely to give attention to the features of the product rather than the block description. This is because they instantly get to know what the product is what it does by just reading out the features.

It is always wise to list out the features in bullet points and add the benefits to them. Again, this doesn’t mean you need to add benefits to all the features. Pick a few top features and write them out with their benefits.

Check TOV and use natural language:

Wondering what TOV is and why it’s important? Let’s talk about it. TOV which means Tone Of Voice defines how you’re about structure your description. Your product descriptions can look funny, professional, technically sound, and much more. It’s up to you to find out the right approach. A simple product like a t-shirt, dress, or even a water bottle doesn’t require too many technical details so it’s sufficient to keep it simple. Whereas, a MacBook air or a smartphone requires more technical specs than the description.

Also, make sure your text appeals to your customers and it’s user-friendly. Make use of words that will talk directly with them and does the job of boosting your sales.

Make your text skimmable:

Customers tend to pay more attention to text that is easily readable and also gives them all the necessary information before making their buying decision, so make sure your description covers it all by not just adding paragraphs of text but also including data such as technical specifications and extended information of the product that tells about it at a glance without reading through much of the description.

Use powerful words:

When writing a product description it’s much important to focus on the language you use. Correct usage of words at appropriate places can bring you good revenue because it not just does the job right by telling out what it is, but also creates a strong impact in customers’ mind and make them buy the product. Persuasive words satisfy them and encourage them to know more about the product which in turn will boost sales and profit. Usage of words like “magic”, “amazing”, “jaw-dropping”, “happy”, “stunning”, etc will directly connect with the customers and will accentuate the quality and purpose of the product.

Add SEO keywords:

Keywords play a major role in boosting sales of your e-commerce store. Add SEO keywords in the product description that the search engines throw your page in the top search results. Good research on the key terms that a customer uses to identify the product online would be of much help. It is not that you need to insert keywords only in your descriptions. If you think the keywords don’t fit well in the description then utilize them in the product title. Play with it and check which does magic in inflating your business.

Include good images:

Sometimes, it is the image that helps your business grow up! A good, high-quality image speaks a lot more than the product description. Images throw clarity much better than text and make it easy for the customers to understand its usage and functions. You can also add the benefits, features, and technical specifications of the product as images. Good, bright, and bold images will easily grab customers’ attention and create curiosity about the product. In addition to this, you can also include videos of the product that will be much beneficial to the customers.

Conclusion:

We hope you can now show your excellence when it comes to product description writing. Keep these mantras in mind the next time you start writing one of your own. Write to satisfy your customers and find out which works the best for you.

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