How to Design Corporate Content to Boost Employee Engagement?

What’s the essential asset of a company? Can you make a guess? Yes, it’s none other than the employees. Employees are the ones that keep the company going! A robust and productive workforce is the secret behind a successful company. But, there’s a problem. The problem lies in engaging the employees to work better. While every company wants 100% efficiency from the employees, only a few insist on their betterment. Such organizations hire corporate content services to help them with quality training content.

Training employees to improve their skills is one of the best ways to improve employee engagement. This helps employees carve out their career paths and provide them with growth opportunities.

However, many companies fail to create quality content. 72% of the current workforces consider themselves disengaged.

This article will tell you ways to design content that improves employee engagement and enhances productivity.

Ways to Create Engaging Corporate Content

Customized Solutions

To engage learners with quality training content, customization is an essential requirement. A one-size-fits-all-learning approach doesn’t fit in today’s learning needs.

The more personalized the experiences are, the better it is for employee engagement. Reports suggest that 93% of companies plan to adopt online learning. A content services company ensures to deliver personalized learning solutions to clients.

This will allow the learners to be transparent with the company’s brand values, mission, and vision. For example, if any topic is a pain-point for an employee, they can learn the particular lesson at their own pace. Moreover, the employees can retake tests or reassess themselves on the same topic repeatedly.

Did you know that 93% of companies globally plan to switch to online learning? Customized online learning solutions are one of the best ways to improve employee engagement.

AR/VR solutions

Augmented and virtual reality services are ruling the ed-tech and e-commerce world today. In fact, they play an essential role in medical, military, designing and manufacturing industries as well.

Corporate content services incorporate AR/VR techniques in the training content to make sure that learners can engage in the training and improve the company’s productivity.

For example, your company explains the marketing funnel in plain and straightforward terms but without visuals. But, the same thing is again explained using an immersive world. Which one would you prefer?

Obviously, the latter one! Reports suggest that by 2024, the combined augmented and virtual reality market will grow by 54% resulting in a projected evaluation of $72.8 billion.

Gamification of Content

Who doesn’t like games? Everybody is fond of games, from a five-year-old to a sixty-year-old. In fact, they are more interested in the rewards after they win!

A content services company takes advantage of that! A survey states that 80% of learners improve productivity if the content and processes are infused with game-like features.

Moreover, gamification can be also be used as a motivation tool to motivate the employees and improve their engagement. In addition, the completion rates of training modules also improve.

Everyone wants to earn a reward or a badge. The curiosity of what the winner gets engages the learners more, leading to better completion rates.

It is one of the most innovative strategies companies employ to complete complex stages.

Mobile Elearning

The millennial and gen Z learners are mobile worms. Yes, you heard it right! Not book but mobile worms. They need everything on the tip of their finger.

The corporate content services take advantage of that! They create content modules that are compatible across all platforms. There are 5.31 billion mobile users in the world today!

And, obviously, the numbers will continue to increase. So, isn’t flexible mobile learning one of the most innovative ways to improve employee engagement?

The learners don’t have to carry their laptops everywhere they go! All they need to do is insert hands in their pocket, and there you go!

Also Read: What are the advantages of early English learning for kids?

Wrapping Up

Employee engagement is one of the biggest challenges that companies face today. A report suggests that 69% of HR professionals consider employee engagement one of the biggest challenges. Creating engaging content, therefore, is essential.

Gamification, AR/VR technology, customized content are some of the ways organizations can design training content for employees.

Companies must get help from the best corporate content services to ensure quality and compelling content delivery to improve employee engagement.