SEO Competitor Analysis – How To Do It Effectively?


Finding websites willing to connect to you is a challenging aspect of link development through competitor analysis. When contacting a website, it is often futile since the site’s owner just ignores outreach inquiries.

You may quickly identify sites that often link out to sites like yours by analyzing the backlink profiles of your competitors. Your subsequent link-building attempts can zero in on these specific sites. After analyzing your competitors, you have to compare them to your website and make all the missing parts in your website. 

What Is A Competitor Analysis? 

One method of gaining an edge over the competition is to study their backlink profile and monitor the sites that connect to them. Following this, you approach these sites to get a link exchange. The websites you find have a history of connecting to sites like yours, making this a very efficient tactic. 

Even more specifically, you can observe when they give backlinks. This enables you to personalize your communication with them. It’s not complicated, and it’s been shown to be effective. There are essentially six steps you may take to locate the backlinks your competitors are using.

1. Look Up The Competition

Identifying your rivals is a prerequisite to understanding who ties to them.

You may have a solid understanding of some of the websites you compete with, but it’s always worth exposing as many as possible. After all, the more your rivals you can research, the more chances you’ll find for link building.

2. Examine the Backlink Structure

To find out which websites connect to your competitors, you need to input their websites and pages into an SEO tool. One essential step is to do thorough backlink analysis. Moz, Ahrefs, Ubersuggest, and Majestic are some of the SEO tools that offer this capability.

The following are some of the most useful filtering choices:

There may not be the same chance to generate backlinks as there was, say, five years ago. The most recent openings may be found by looking for new connections.

  • Links from reputable sources are the most valuable. You can find the most significant chances if you sort the links by domain authority.
  • Only links with the do-follow attribute are followed. Therefore only those types of links will pass on any SEO value. Nofollow links must be filtered out.
  • Using a backlink research tool may discover which sites link to your rivals but not your own.

It is helpful since it shows that the site is not afraid to link to other websites, which is a ranking factor

SEO Competitor Analysis Strategy:

Now that you have your rivals’ backlinks, you need to investigate them thoroughly to learn their strategies for attracting such links.

You may now imitate their approach to link building.

Here are five common link categories and some strategies for attracting those links.

1. Expert Roundup

Articles titled “expert roundups” typically include quotes from several experts on a certain subject. In most cases, the writer will include a reference to the source for each specialist cited. You may use this information to acquire a connection in two different ways.

Get in touch with the site’s proprietor or author and suggest they include your thoughts in the piece. They could agree if you offer them something in exchange, such as money, connections, or shares on social media.

The proprietors of websites are often reluctant to edit their existing content. A reasonable response in this situation would be to submit your name for possible inclusion in future expert roundup pieces.

2. Creating Niche Edits

You may see what appear to be unrelated links in the body of a blog post on some websites. One possible explanation is that the connection was purchased. You may contact them directly to find out if the website will connect to yours.

Many webmasters feel that paying for links is inappropriate. It’s against Google’s Webmaster standards. Therefore they have excellent cause to take this approach. 

However, we don’t think the matter is so black and white. Paying for linkages is standard practice in highly competitive markets like the financial and gambling sectors.

3. Blog Roundups

Articles that compile lists of the finest blogs in a specific niche are called “blog roundups.” If this sort of page already connects to your rivals, you can approach the page’s owner and request a link exchange. In some cases, the author may gladly incorporate your comment. Sometimes they may request money for their services.

4. Guest Posting

You can pitch your ideas to the websites the rival has guest posted if you find they have links to their site from those posts.

To obtain backlinks from reputable sources, use this link It is one of the most valuable ideas to acquire more backlinks to your website within a short time. Also, guest articles are often published on guest post farms, so you should evaluate the site’s quality thoroughly before contacting its owners. As the last point, we’ll go through several warning flags.

5. Forums & Directories

Directory and forum links probably won’t have much of an effect on your rankings It may still be worthwhile to sign up for one of these sites and generate links if you discover that a competitor site has done so.

The connection may help bring more attention to your site, which is always a plus. There’s a chance it may even attract new customers.

6. Find Guest Posting Opportunities

Finding all the sites on which rival sites have written guest articles is one of the most efficient techniques to check competitor backlinks.

Just type the name of one of your rivals’ websites plus “Guest Post” into Google, and you’ll quickly get this information. Just replace the website’s name with the founder’s name and conduct the same search.

7. Find Headshots

The success of the aforementioned method relies on the fact that it queries Google for a signal pointing to a backlink.

Reverse image searches for portraits are another option. This is because many users use the same profile picture across several postings.

Step one is to read an article on a competitor’s website. Find the author’s picture by clicking on their name and going to their box.

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