In this era of immediacy, no one has enough time to go through the entire data to get the relevant information. That is why online videos are instantly becoming viral and the best medium for users. It helps them to satisfy their entertainment needs along with information needs. Apart from that, online videos play the role of a goldmine for most businesses. However, a viral video is not based on luck, and it takes a creative and dedicated genius to make it work. We all know that the editing phase is one of the essential steps for video production. Editing an online video can be a very tiring and hectic experience. As a result, it is crucial to know the video editing basics and tips to be successful.
So, without delay, let us begin with this!
1) Select the Best Software for Your Needs
The right software will provide you with standard video edits. You can choose video editing software as per its digital interface, usability, and other features. The most important thing is your needs and editing style.
2) Watch Video Editing Tutorials
To become a great video editor and create great video content, you need to watch video editing tutorials. We all know that most online videos on Youtube, blogs, and different websites are free. But you need to try specific websites if you want to watch detailed tutorials. The websites include Video Copilot, Red Giant Tutorials, Skillshare, etc. Also, we would suggest the software version of the program as it might provide features for you. The functionality and menu settings of the programs are sometimes adjusted from version to version.
3) Obey 321 Rule
Video editors using any program should practice the 321 rules, like woodworkers who learn from the start to measure twice and cut once. Video editors should keep three copies of everything they create, one of which should be physically far from another.
4) Edit for a Story
Telling a great story to your viewers is one of the essential creative goals. You must go beyond the basics and take the opportunity to make a dramatically compelling video. Undoubtedly, it will generate the right emotions in the viewers. Besides that, it will effectively impart your intended message. You should use your practice and technical knowledge to impress your viewers.
5) Assemble the Project Files
Most fresh video editors try to use the same project files as the instructors, and they prefer to follow along with the tutorial. Since your work will look the same as the sample video, you will learn the steps correctly. Fortunately, many online tutorials allow the viewers to download their project files and follow them. It will enable the new video editors to repeat the process while making their video files. It also gives them time to learn and acquire new video editing techniques.
Maintain Consistent Workflow
Even if you have perfect editing software or a super-fast computer system, you must be systematic and structured to become a more efficient video editor. More folders and subsections can be added to give each project and file a home. You can also store your work and information on external hard drives. You may now make room on your machine for more discs. We do, however, recommend storing your work and information on hard drives. It should be connected to the computer to allow for faster file transfers.
7) Learn Main Terms of Video Editing
It will help if you communicate with other video editors or clients. You need to know some of the primary and important terms related to video editing. If you haven’t heard about those terms, it would be impossible for you to figure them out without any research. For this reason, you need to understand these critical terms. Some of them include:
- Jump Cuts: Skip boring or predictable moments with cut-out portions and preserve visual interest.
- L Cut: Video precedes the audio.
- J Cut: Audio precedes the video.
- Cutting on the action: To create a more exciting and fluid scene, cut when the subject moves instead of after each movement.
- Cutaways: Set the mood, show the surrounding environment, and add meaning to the scene while adding transition pieces that do not include the main subject of the video.
- Match Cut / Match Action: Cutting two visually similar scenes together.
8) Select Good Music
Having a piece of good music in the video is as important as the video’s visuals. It will indeed trigger certain emotions from your audience, which will make the video more compelling. However, picking the correct sound for your video can be tricky. That is why it requires trial and error. Match the audio and video together to get a clear idea of how they look and sound. Besides that, you need to be aware of copyright infringement as well.
9) Add Captions and Graphics
Captions are one of the most important parts of editing a video. Keep the texts simple and easy to read with a clean and clear font. Adding text is crucial for the video’s success. You can create flashy graphics. Video editing can be great for your brand and business, and undoubtedly, it can put your brand and business on the map uniquely. Those mentioned above are some of the best video editing basics and tips for success.
