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What is Keyword Difficulty?

Keyword Difficulty is the degree in which a particular keyword or phrase is competitive within an industry and its relative search volume.

Keyword difficulty in SEO is measured with a variety of things, but the most common factors are as follows:

  • Competition for the keyword in question
  • Search volume for the keyword in question.

These two factors are the most important of the game, but there are other things that can affect your rankings. With this in mind, keyword competition is not the be-all and end-all of SEO.

The more you learn about SEO, the more you begin to understand that it is a complex business. SEO is not just doing things to do them, they have to be done for a reason.

Choosing the right keywords for your website is one of the most important things you can do to improve your rankings. As an SEO, it is your job to bring as many visitors to your website as possible. This can be done by choosing the right keywords and making sure that those visitors stay on your site.

To begin, I would like to clean up any misconceptions about keywords that might be in your mind. Many people believe that for a keyword to be good it must be an exact match for the term you are trying to rank for (for example, “best SEO tools”). However, this is not the case. Two people could be searching for the same term, but each result will be unique to their query (for example, “apple” and “red apple”).

This is where the complex world of SEO rears its head. Not only are there terms that are considered competitive, but there are also phrases that may not contain the word you target, but people will still search for (for example, “red apple” and “apple tree”).

How to Find the Phrases?

So, how do you find these phrases? You can use a few different methods to get a good idea of what phrases people will type into the search bar. Here are a few of my favorites:

  • Check your top competitors for phrases they rank for
  • Use a general keyword research tool
  • Check out Google autocomplete suggestions.

The first two of the three require knowing who your competitors are. If you know who your competitors are, you can find out what phrases they are targeting.

The easiest way to find this information is by using one of the many free SEO tools on the market. These tools will show you what phrases your competitors are targeting, how do their pages compare to yours, and if they are featuring in the SERPs.

How To Find Good Phrases that competitors are targeting?

In this article, I will discuss the popular keyword tools used to find keywords for Adwords campaigns.

In order to get a better idea of what keywords are being used by competitors, I use these tools. These help you find out what keywords your competition is targeting, and how much they are spending on their campaigns.

  • SpyFu

Spyfu is a very good tool, that can find out what keywords your competitor is targeting for their Adwords campaigns. You can use it to find out how much money your competitor is spending on their PPC campaign. It also lets you know what keywords your competitor is using that’s bringing them traffic. You can also see their top ads (if they are using AdWords).

  • Wordtracker

WordTracker is another good tool to use. It can give you a list of keywords that are being used by your competitors for their AdWords campaigns. It can also help you find out how much your competition is spending on their AdWords campaigns.

  • Google Alerts

Google alerts is a good keyword tool. With this, you can get an email sent to your inbox with the latest terms that people are searching for. You can also set up alerts to be sent to your phone.

  • Google Trends

Google trend is a good tool you can use, but you have to be careful. What I mean by this, is that it can show you what’s trending on the internet. But, if your competition is using a low-competition long-tail keyword, and bringing in lots of traffic (which Google trends shows is trending), you might not want to use it. This is because your competition might already be targeting that long-tail keyword, which means you will not be getting any traffic.

  • Answer the public

This tool, in my opinion, is probably one of the best when it comes to getting ideas from users. You can type in a keyword in the tool, and it will show you what users are looking for. It is a good way to get ideas when doing PPC campaigns.

  • Keyword Tool

Keyword Tool is a good tool and can help you get keywords to use for PPC campaigns. You can use this tool to get keywords that are less competitive, and that won’t cost you a lot of money. This is helpful if your business is just starting out, or if you are on a tight budget.

  • Keyword Shitter

Keyword Shitter is another good tool. You can use this tool to get a large list of keywords that you can use for your PPC campaigns. It will give you a long list of keywords, that are not competitive at all. So you will be able to get traffic for your campaigns by using this tool.

  • KWFinder

KWFinder is a very good keyword tool. It has a large database of keywords. This allows you to find out what keywords your competition is targeting. It also allows you to see how many searches these keywords get. You can also get the number of monthly organic traffic for each keyword.

  • Ubersuggest

Ubersuggest is a good keyword tool to use, and it comes with other features besides just finding keywords that you can use for your PPC campaigns. You can also find out what hashtags are being used by people, or what brands are trending.

This research will include looking at how many searches are made for those phrases if they match your products/services, the strength of the competition (or lack thereof), and more. When you can find keywords like these, you can visit your competitors’ websites to see what kind of links they have pointed to their websites. If they are not very competitive, you can rank quickly and easily.

But in order to do this, you have to be aware of what is called Keyword Difficulty.

What is keyword difficulty?

Keyword difficulty is a scale that estimates how hard it will be to rank for a specific term. This scale ranges from 1-100 and measures how competitive a certain keyword is to rank for.

The first and most important thing about this scale is that it’s not rigid: there is no specific number that means “easy to rank for” or “hard to rank for.” However, this metric is useful in discovering phrases you can rank for.

What determines a keyword’s difficulty?

The first and foremost thing to consider when discussing a keyword’s difficulty is search volume. If a phrase has a high search volume, that increases its difficulty. More people searching equals more competition

The other main factors are, of course, the competition. If you see a keyword and the phrase has thousands of results that increase the difficulty. Also, if there are big brands or companies that are ranking for that term, it will be harder to rank.

Is there a scale?

There is no specific metric that measures keyword difficulty. The best and easiest way to measure oneself against a keyword’s difficulty is just by using the free SEO tools I mentioned earlier. These will let you know the search volume, number of results, and more for any term, you input.

Basically, keyword difficulty is just a way to describe how competitive a certain phrase is. The more competitive the keyword, the harder it will be to rank for it.

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