6 Factors That Influence Ecommerce Sales

You must consider the user experience when running an ecommerce site. Your return policy, customer service level, and even your social media reputation could have an impact on the user experience. This can also affect ecommerce sales. 

Ecommerce faces stiff competition from more online retailers who are focusing on e-commerce. You need to be able to create your own niche in ecommerce.

Shopify merchants can lower their stores’ cart abandonment rates and increase sales conversions by using the Shopify Custom Checkout app. This application for Shopify stores recommends the ideal setup for your stores’ checkout pages. It examines user behavior for your goods and services before customizing the checkout pages of the store to increase sales. 

Analytics components give access to large amounts of data from various ecommerce sites around the globe. To learn more about customers’ motivations, we chose to examine a customer database. We refer to factors affecting ecommerce sales and things that might discourage customers from making purchases. 

High-Quality Product

Quality is just as important as price. This may not always be possible, but it is something you should consider if your products are made or manufactured by you. This is a guideline to help you understand the impact of perceived product quality on consumers. 

Products with the Made in China stamp are less popular among consumers, at 57%. Because consumers feel the product was made quickly and cheaply and may perceive it as less quality than similar products.

Only a small part of product quality (or perceived quality) is the manufacturing stamp. On-site and off-site reviews about product functionality or use are also important. Customers won’t purchase a product if it has unexpected quirks or is difficult to use. Pay attention to what customers are saying about your product.

Shipping Time & Cost

Shipping time and cost affect ecommerce sales in either positively or in a negative way. What’s the first online retailer that you think of when you think about ‘fast shipping’? It’s probably Amazon. 

Amazon is the preferred retailer for many shoppers due to its quick shipping and wide product selection. Amazon has revolutionized ecommerce with its ability to offer same-day shipping to many cities and 2 days or even one-week shipping for most products.

Many stores offer one shipping option, which allows for flat-rate pricing and/or free shipping. It is ingrained in modern life that there is an insatiable need to have things done today. This can be seen when you see how volume stores offer fast delivery. Add on high-quality shipping options to increase ecommerce sales. 

It would not be easy to offer Amazon shipping speeds and pricing. However, it is encouraged to offer faster shipping options to those who are willing to pay the extra cost. If a customer spends over a certain amount, they can get free shipping or a lower price.

Online Reviews Affect Ecommerce Sales

Ratings of products are an important factor in deciding whether or not to buy. 40% of customers said they would not purchase technology products if they hadn’t read online reviews. 

However, depending on where a customer is located and the price of the product, the amount of research they do will vary. It is therefore important to have a lot of reviews. Negative reviews can still increase sales, even if they are negative.

The best Shopify Checkout Customization must be achieved in order to increase sales. Using best practices to customize your store’s checkout page makes sure that the customer completes the transaction without abandoning the cart. Make your store more user-friendly and profitable by downloading the Custom Checkout app right away. 

Easy Return Policy

Even though ecommerce is becoming more popular, very few websites have a clear refund policy. Many sites hide their refund policies or make it difficult to understand, which can lead to many lost in ecommerce sales and unhappy customers.

Customers will appreciate how transparent you are with refunds. Be upfront about your refusal to accept refunds. Even a limited refund policy is better than nothing. People will buy more from companies that truly stand behind the quality and satisfaction they receive. This is especially true if you have a well-crafted and simple refund policy.

Website Loading speed

Online shoppers are always on the move and will abandon their carts if loading times are even a fraction slower than your competitor. You can expect to increase ecommerce sales if you reduce load times. According to Custom Checkout, conversion rates increase by 74% when loading speeds are reduced from 8 to 2 seconds.

It’s not easy to increase page load speed, but it is possible with some effort. Choose a web host that offers high uptime and fast response times. You can also reduce unnecessary elements on your website that may be slowing down load times e.g., Too many images or videos.

PageSpeed Insights is a Google web-based tool that can reduce load time by providing a summary of high-priority and second-priority fixes. You might consider hiring a web developer to determine if the improvements can increase load speed.

Social Media Marketing

Although social media is not the primary channel of purchase for online shops, it can be a useful starting point for consumers to discover your online presence. HubSpot found that 92 percent of marketers said their social media marketing efforts had increased their ecommerce sales. Eighty percent also stated that social media had driven traffic to their websites.

Instagram and Facebook use sophisticated algorithms to allow online marketers to implement hyper-targeted marketing strategies that reach the right audiences. Facebook can target specific groups, such as women aged 25-35 for cosmetic products. Facebook is currently the most popular social media channel. 

Bottom line

A good ecommerce strategy is more than just having a website. There are many tactics and considerations you should try before you see an increase in ecommerce sales. Your efforts should also be capable of utilizing multiple touch points to make online shopping enjoyable for customers. Please feel free to comment below if you have any questions.

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