How to List Product Bundles on Amazon

An Amazon product bundle is comprised of two or more similar items that are sold in one listing. Offering value and convenience for the buyer, they can purchase all they require with just only one click.

Bundling products isn’t only for large brands. The third-party seller can also bundle famous products and leverage the brand’s existing popularity to increase their distinctive brand.

This method lets you buy other products from different brands at wholesale prices, then create your own Amazon UPC code, and then bundle them under your brand’s name.

It’s possible that this could be some confusion So let’s see the steps to make your very own bundle of products.

Selling wholesale bundles on Amazon

This unique method for marketing wholesale products is much easier than creating, sourcing, and launching a new private brand on Amazon. 

If you already buy and sell other brands wholesale this is an excellent option to stand out from your competitors who follow the same strategy.

If you’re not sure how to sell wholesale items on Amazon Let me clarify. You find a company that is currently selling very well on Amazon and then you open wholesale accounts with the company, and then sell their items on Amazon without the need to create a new listing or launch a brand new product.

This is an excellent way to make money selling on Amazon however you might need to compete to get an opportunity to get into the buy box against other vendors with the same list.

When you bundle branded products that compliment each other You’ll get a stand-alone page, where you’ll be the sole seller. This means there is no competition for buying boxes!

Another advantage of selling bundles is that they could make more money than just one wholesale item.

This is because you can determine your price without having to worry about other sellers undercutting you. Customers are often willing to be willing to pay more for convenience in bundle packs.

What are the best products that can be bundled?

Like every other business model available that relies on Amazon FBA, product research is among the most crucial aspects of selling bundles of products.

Not only are you required to ensure that the items you’re bundling match in the sense of function However, but you must also ensure that these products will be a good fit.

You’ve probably come across that “frequently bought together” section on an Amazon listing. It shows the kinds of products customers often include in an order an item. This is, in other words, the recipe for a bundle.

By gaining insight into related products and services, you can build your own unique, bundled listing that will save your customers clicks and money. 

For instance, you can bundle kitchen tongs and a spatula in a way that the user isn’t required to buy from two separate websites.

Here’s how you can conduct the research for a bundle of products.

  • Search “Bundle” on Amazon
  • Check out section “Frequently bought together” section
  • Use Product Database

How do you create your custom bundle?

Making your brand known by bundling products that have custom packaging blocks others from selling through your listing. 

Although competitors will likely discover all the items that you’re bundling together they’ll not be able to sell your listings since their offerings won’t be identical to yours.

Since your products bundled together are already well-known so you don’t have to introduce your brand in the same way as you would with an individual product. 

Your PPC advertisements can also be more efficient and profitable since you’ll be promoting products customers already love and know about.

If you ensure that your page is properly optimized by using stunning images as well as keywords as well as copywriting, then your package will not be a problem showing on search results.

Does Amazon permit you to do this?

I’m sure you’re thinking about whether Amazon permits bundling different brands and products into one page. And the answer is yes!

We do not recommend an approach to business that does not comply with the Amazon Conditions of Service. We suggest that you review the Amazon Policy on Product Bundling Policies thoroughly if wish to offer a bundle of products.

Here are some of Amazon’s comprehensive bundle guidelines.

  • Bundles should consist of complementing items
  • A bundle could be made up of branded products.
  • Bundles comprise several single items that are identified with a unique ASIN/UPC and are sold in a single package. 
  • A kit or pack that has been pre-packaged comprising multiple items recognized by a single ASIN/UPC does not count as to be a bundle.
  • The bundle should have its standard product identifier or Manufacturer’s Part Number. The identifier of any one product within the bundle could not be used as an identification for the entire bundle. 
  • Utilizing a UPC of any one product that is part of this bundle as a way to distinguish the complete bundle could lead to immediate elimination of the listings. You are accountable for obtaining the UPC for every bundle you design.

Recommended Guide: How to optimize the Amazon Product page.

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