Derived from the ancient Greek word “logos,” meaning word or imprint, the logo is a graphic representation of a corporate name in the form of stylized letters or ideograms that symbolize a product or service. It is often a trademark that must meet registration requirements for legal protection.
The logo serves as the most important aspect of a company’s image and directly positions it within the industry. A small icon or image can give customers an idea about the company as a whole, making it a fundamental aspect of marketing policy.
For those seeking to create a logo, Turbologo provides professional design services. In general, logo creation involves symbolizing and embodying a company’s policy and essence. It should be simple, harmonious, and able to plant a positive association with the product or service in the consumer’s mind.
Here are some basic steps on creating a unique logo:
- Study the Company and Competitive Environment: Begin by analyzing the company name, location, products or services, and competition. This investigative phase develops a unique graphic sign that is different from competitors.
- Sketching: Develop multiple options on paper until ideas are exhausted to help find the best solution.
- Choose a Graphic Editor: Select a graphics program comfortable to work with to transfer the sketch version to a digital format and continue work on the logo.
- Select Corporate Colors and Fonts: Colors play an aesthetic and psychological role in the logo, attracting or repelling people. The font should be in harmony with the corporate colors and identify the company’s essence.
- Work on Design Concept and Creative Idea: Through a compositional search, apply the laws of composition and means of artistic expression to create a sign using modern computer technology to enhance the process.
Only some adjustments should be made in case of a rebranding effort. A successful logo can put the company in the lead among competition, making it a vital aspect of the organization’s success and prestige. Therefore, every reputable company must order a logo.