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What’s new for social media in 2022?

It can be a difficult task keeping up with the big dogs of the digital world. The demand for innovation, currency and constant updates is a challenging and time consuming task. We understand these challenges so wanted to give our predictions on the top 5 social media trends of 2017, to give you a head start into the new year.

There are two types of local search: Direct: When people type in the name of a business or a product, they want to see what’s near them. For example, if someone wants to find a bakery near him, he would type in “bakery near me” on Google. Indirect: This type of search is done when someone types in a keyword, but doesn’t know exactly where he or she wants to go.

1. Is it really worth the effort? If you are running a small business, then it is important that you make all possible efforts to get more clients. It does not matter if your goal is to increase sales or to promote your products. What matters is that you have an effective website. If your customers find your website in search results, they will have a higher chance of visiting your site and purchasing your products or services.

2. How do I get my website listed on Google?

Live Video Streaming

Live streaming allows direct contact with your followers. It’s a great way to interact with your clients, keeping them up-to-date with the latest news, events, behind-the-scene action, upcoming events or even just to say hello.

Messaging Apps

You’ve no doubt already heard of apps like WhatsApp, Viber, Messenger and other similar online communication forums. Well the stats are showing that these apps are being used more than Facebook, Instagram and Twitter. Messenger apps are an exciting new forum to directly contact your clients, especially for customer service. “Contact Us” via email seems to be a thing of the past, today companies are heading towards a more personalised communication strategy.

Ephemeral (Short-lived) Content

This type of marketing become huge thanks to the popular app Snapchat and now Instagram. This form of marketing allows companies to share videos or photos of behind-the-scene action, interviews, recipes, holidays; anything you want to share can be broadcast in an instant. The best part about this type of advertising is that it raw, unedited and short. It gives a quick insight to viewers before the final product is revealed.

Social Media Shopping

We have entered a new era of online shopping, with apps integrating ecommerce features. Now more than ever customers are using social media forums such as Facebook, Instagram, Twitter and Pinterest to actively purchase items online.

Mobile Friendly Sites

It’s more important than ever to ensure your website is mobile and tablet friendly. More people are using mobile phones to research their needs than desktops. Making your website mobile friendly could be a make or break decision.

For more information on SEO and social media marketing strategies or to find out more about Best SEO Company Australia then make sure you browse our website. If you are looking for a marketing specialist to take your business to the next level contact us today. We look forward to hearing from you.

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